The project is dedicated to the Port Ellen distillery, which was closed in 1983. Port Ellen is one of the best single malt scotch whisky of the Islay. The main symbol of Port Ellen distillery - Red Pagoda - was demolished in 2004.

The main idea of the project is redesign the last version of Red Pagoda and revive the symbol of Port Ellen near by the distillery. A new building will have a function of museum. The new logo design of the distillery supports the symbol of Port Ellen and will help to promote the whisky brand.