L’Artisan Parfumeur

Packaging Design

Rationale

Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new range of scents.

There are four scents, each capturing has different feeling:
• Scent a: Passion and desire. Sex and lust. Raw and physical.
• Scent b: Perfect, sublime love. An interior emotion.
• Scent c: Excitement and fear. Adrenaline, exhilaration and thrill.
• Scent d: Elegant and dignified. Stormy yet still.

Flacon design reflects character of corresponding feelings spectrum: I - scent a, SO - scent b, ME - scent c, TRY - scent d. Each fragrance, while presenting its own set of feelings, at the same time is connected to the others, forming a single unit with complex overall mood - ISOMETRY.